Marketing plan for topps tiles for 2009 Essay Example | Topics and Well Written Essays - 1500 words

merchandise plan for topps tiles for 2009 - Essay ExampleThe additional spending it had made on a national aim TV advertisement campaign coupled with the inflationary trends have resulted in the increased gross expenditure of 43 percent of the total r pull downue, while it was only 41 percent the last year. On the canonical earning reported per share, the results showed a reduction of about 16.5 percent (Topps tile , 2007). But initiatives are being interpreted to position Topps tiles as the most favoured brand through different customer relationships initiatives, advertisements and also variety of genial outreach programmes.The marketing plan for the Topp tiles have been prepared after a very careful analysis of live market position and anticipated growth for the current year. The plans would include all the possible stakeholders in the blood line of tiles. They are the customers, builders association in UK and also other business players targeting similar set of customer nee ds. The chief(a) approach is to create a wide range of product choices that would make the customer with excellent choices and therefrom the purchase could be completed for the choice expected by them. The broad distribution of buyers are shown in the figure 1.Innovative strategies are adopted for the effective marketing of Topp tiles across U K and Holland. The focus would be on strengthening the existing customer base at the current sales locations and and so concentrate more to stabilize the leadership position in the tile segment. In one of the master(prenominal) plans proposed, the effort is given to motivate a buyer to have more purchases in the period even though the market studies have shown the prevailing tendency among the customers as to reduce the buying choices to the most token(prenominal) levels. Hence, it is to be planned that every prospective customer need to be motivated to have a higher volume of choices, which could