American Apparel Case Assignment Example | Topics and Well Written Essays - 250 words

American Apparel Case - Assignment Example He further used ex-employees of the company to advertise the products. The employee filed a case on this allegation.DovCharney could have used willing employees subject to their consent on advertising the products. He could also put in mind psychological aspects of the audience and the customers and used a polite way of advertising instead of using naked girls (Gereffi 143-169). This would have put a positive public figure of the company. On the part of company management strategies, Charney lacked seasonal executives and personal assistance to help him in compiling checks that always piled in his office. He could have used a team of trusted person to help him in compiling these checks and notes. The reason this is a good strategy he could have used is because this could spare some time, which he could use to solve other problems facing the company. Since the case was written alleging him on sexual harassment and fall of financial status of the company, there have a lot of events happening. First was his dismissal as the CEO of American Apparel in March this year (Littler, 240-243) . This triggered him on wanting to get his position back to control on the company. He has tried to raise money for buying more share in the company to raise it from 19 percent to 43 percent. This is to try to increase his influence in the company. Also, he is working with some hedge fund investor to help him raise more money. However, on 29th September this year, the board that fired him hired a new interim Chief Executive officer to act on behalf of Charney. Against his will, the hedge fund investors are now negotiating with the board, bringing a draw back on his plans as there is a possibility that this effort of the hedge investors will trigger appointment of a new management team with Charney in exclusion Durif, Fabien, Krug, E. G., Mercy, J. A., Dahlberg, L. L., & Zwi, A. B. 2002. The world

Marketing to Teenagers on Social Networking Sites Dissertation

Marketing to Teenagers on Social Networking Sites - Dissertation Example 2.0. Literature review Contrary to popular belief, not all teenagers participate in social media (Berman & Amy 2001, p. 3). The proliferation of the media in recent times however has ensured that although not all teens are networked at the same time, there is at least a sizeable population that is at a given time (Ito 2007, pp, 6). Marketers are aware that some teenagers do not participate in social media because they are either disenfranchised or simply choose to object with the popular notion. These numbers are not as large and therefore marketers concentrate on those who actually take part. Parents were cited as the major hindrance to those teens that do not frequent social media (Lenhart 2007, pp. 15). Objectors are those who are politically opinionated and have personal reasons that make them detest social media. Segmentation in the social media cannot be dependent on race or social class. Research that was done by Boyd (2007, p. 3) indicates that poor black teenagers or from other minority groups have the same capability of accessing and utilizing social media as do white teenagers from wealthier backgrounds in the United States. The only difference is the length at which they stay in the media (Sundà ©n 2003, p. 75). Those who access it in school are likely to have short access spans which mean that their involvement is primary or just as an asynchronous tool of communication. Those form richer backgrounds are however likely to have nighttime access which means that they have more time to modify their profiles.